More
    Home Tags Kobe Helsen

    Tag: Kobe Helsen

    International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 5 | Sport Management, Marketing, and Innovation

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective by Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion

    European Sport Management Quarterly, Volume 22, 2022, Issue 1 | Sport and COVID-19: Impact and Challenges for the Future: Volume 2

    ESMQ publishes articles that contribute to our understanding of sport organizations. The Journal sets out to enhance our understanding of the role of sport management and sport bodies in social life. The Forum Editor’s pick from the current issue: We are in this together: sport brand involvement and fans’ well-being by Yiran Su, James Du, Rui Biscaia & Yuhei Inoue.
    Social media & sharing icons powered by UltimatelySocial