Journal of Brand Strategy, Volume 4, 2015, Number 4

Daryn Moody, Publishing Editor, Journal of Brand Strategy

Comment: An SEO’s perspective on how to manage international teams
Moriah Scoble, Head of SEO, RingCentral

The information economy is dead: What CMOs should do now
Zain Raj, CEO, Shapiro+Raj

Non-verbal communication: The biggest brand-building asset in modern marketing
Daryl Fielding, former Director of Brand Marketing and Communication, Vodafone UK

Activating and driving brand advocacy: Why every brand needs to be talked about
Steve Thomson, Managing Director, Keller Fay UK

Uncovering the elements behind a transformational consumer experience
Mohan Nair, Senior Vice President and Chief Innovation Officer, Cambia Health Solution Inc

The future’s bright, the future’s branded: How branding is the future of the marketing research industry
Lucy Davison, Managing Director, Keen as Mustard Marketing and Paul Buckley, Oral Care Insights Director, GSK

The effective use of licensing in brand strategy
Bill Cross, Senior Vice President for Business Development at Broad Street Licensing Group

Case study: NAMI-NYC Metro
Howard Lenn, Group Creative Director and Melissa Parsey, Former Group Planning Director, J. Walter Thompson New York

Exploring a marketing concept: Does marketing encourage the filling of the ‘empty self’, ie, is marketing purchase therapy?
Don E. Schultz, Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL et al

Focus on Better Together: How co-branding can create strong synergies within a global company
Sylvain Charlebois, Professor, the College of Business and Economics at the University of Guelph, Canada et al

Book review: Improving the Performance of Sponsorship
Helen Day, Helen Day Consulting

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