A conceptual framework to understand the creation of athlete brand and its implications
Ali Hasaan; Katri Kerem; Rui Biscaia; Kwame J.A. Agyemang
Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
Brendan O’Hallarn; Stephen L. Shapiro; Ann Pegoraro
Impacts of social capital on performance of professional athletes: evidence from motorboat racing in Japan
Nobuya Fukugawa
Media value methodology and global sport industries: football versus Formula One
Pedro Garcia-del-Barrio
