Introduction
IntroductionOpen Access
Social Media and Sport Research: Empirical Examinations Showcasing Diversity in Methods and Topics
Jimmy Sanderson, Gashaw Abeza
Pages: 1-2
DOI: 10.1123/ijsc.2023-0242
Industry Interview
Interview with Brendon Hanley, Head of Global Social Media at FIFA
Gashaw Abeza
Pages: 3-4
DOI: 10.1123/ijsc.2023-0166
Original Research
Open Access
I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
Rebecca M. Achen, Ashley Stadler-Blank, John J. Sailors
Pages: 5-16
DOI: 10.1123/ijsc.2023-0125
Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases
Nels Popp, James Du, Stephen L. Shapiro, Jason M. Simmons
Pages: 17-31
DOI: 10.1123/ijsc.2023-0155
A Critical Analysis of Coaches’ Perceptions of Athletic Department Involvement in Team-Related Social Media Activism
Natalie Bunch, Beth A. Cianfrone, Lauren Beasley
Pages: 32-45
DOI: 10.1123/ijsc.2023-0135
From Gearshifts to Gigabytes: An Analysis of How NASCAR Used iRacing to Engage Fans During the COVID-19 Shutdown
Greg Greenhalgh, Chad Goebert
Pages: 46-60
DOI: 10.1123/ijsc.2023-0145
Consumer Engagement on Weibo in a Professional Sport Context: The Case of the Chinese Super League
Yuanyuan Cao, Ziyuan Xu, Hirotaka Matsuoka
Pages: 61-72
DOI: 10.1123/ijsc.2023-0162
“Be a Good Fan During the Good, the Bad, and Even the Ugly”: Exploring Cultural Boundaries Through Sport Fan Discourses on Twitter
Katherine Sveinson, Larena Hoeber
Pages: 73-82
DOI: 10.1123/ijsc.2023-0025
Swag, Social Media, and the Rhetoric of Style in College Athletic-Recruitment Discourse
Luke Winslow, Blair Browning, Andrew W. Ishak
Pages: 83-96
DOI: 10.1123/ijsc.2023-0168
Machine Learning in Sport Social Media Research: Practical Uses and Opportunities
James Du, Yoseph Z. Mamo, Carter Floyd, Niveditha Karthikeyan, Jeffrey D. James
Pages: 97-106
DOI: 10.1123/ijsc.2023-0151
Book Reviews
The Digital NBA: How the World’s Savviest League Brings the Court to Our Couch
Jiho Kim, Braden Norris
Pages: 107-108
DOI: 10.1123/ijsc.2023-0249
Leadership With Legacy in Education-Based Athletics
Brian Mancuso
Pages: 109-110
DOI: 10.1123/ijsc.2023-0258
