{"id":4347,"date":"2022-02-02T22:01:06","date_gmt":"2022-02-02T21:01:06","guid":{"rendered":"https:\/\/idrottsforum.org\/forumbloggen\/?p=4347"},"modified":"2022-02-02T22:01:06","modified_gmt":"2022-02-02T21:01:06","slug":"what-the-ash-barty-and-special-k-tennis-triumphs-say-about-australia-and-the-buttoned-up-sport-industry","status":"publish","type":"post","link":"https:\/\/idrottsforum.org\/forumbloggen\/what-the-ash-barty-and-special-k-tennis-triumphs-say-about-australia-and-the-buttoned-up-sport-industry\/","title":{"rendered":"What the Ash Barty and \u2018Special K\u2019 tennis triumphs say about Australia and the buttoned-up sport\u00a0industry"},"content":{"rendered":"<figure id=\"attachment_4349\" aria-describedby=\"caption-attachment-4349\" style=\"width: 696px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4349 size-full\" src=\"https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/ashley-barty.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/ashley-barty.jpg 696w, https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/ashley-barty-300x200.jpg 300w, https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/ashley-barty-630x420.jpg 630w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4349\" class=\"wp-caption-text\">Australian Open winner Ashleigh Barty. (Mark Baker\/AP)<\/figcaption><\/figure>\n<p>The lead-up to the 2022 Australian Open was dominated by the unvaccinated top-ranked male tennis player Novak Djokovic\u2019s ignominious <a href=\"https:\/\/www.bbc.com\/news\/world-australia-60014059\">deportation<\/a> from Australia.<\/p>\n<p>Djokovic\u2019s absence prompted claims this would be an <a href=\"https:\/\/www.theguardian.com\/sport\/2022\/jan\/14\/novak-djokovic-saga-leaves-australian-open-tatters-draw-in-turmoil-tennis\">inferior<\/a> Grand Slam. Enter the contrasting Australian tennis characters of Ash Barty and her supporting cast of Nick Kyrgios and Thanasi Kokkinakis to fill the vacuum.<\/p>\n<p>Their respective wins in the women\u2019s singles and men\u2019s doubles suddenly turned the tournament into a very Australian story, swamping the nation\u2019s media with celebratory headlines like <a href=\"https:\/\/www.smh.com.au\/sport\/tennis\/i-m-so-proud-to-be-aussie-emotional-barty-savours-win-for-the-ages-20220129-p59s7r.html\">\u201cI\u2019m so proud to be Aussie\u201d: emotional Barty savours win for the ages<\/a>.<\/p>\n<p>Was this just the last big party of the Australian summer, or did it offer more enduring lessons for the country and sport?<\/p>\n<h3>What these wins mean for Australia<\/h3>\n<p>Sport is without question hugely important in Australian society, although its advocates are prone to <a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1329878X15616515\">exaggerate its nationwide appeal<\/a>. Most Australians don\u2019t engage in organised sport and only about half go to venues as paying spectators.<\/p>\n<p>The majority watch some sport on television, although often only when a much-publicised event happens, like a <a href=\"https:\/\/www.smh.com.au\/sport\/tennis\/barty-breaks-tv-ratings-records-in-drought-ending-australian-open-win-20220130-p59sb9.html\">woman\u2019s singles final<\/a> involving a compatriot like Barty.<\/p>\n<p>Research has shown that <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/15205436.2013.822519?tab=permissions&amp;scroll=top\">heavy users of sports media<\/a> exhibit variously higher levels of Australian patriotism, nationalism and \u201csmugness\u201d, while also tending to be less internationalist in outlook. So, after local success at the Australian Open, some Australians really will feel they live in the world\u2019s greatest country.<\/p>\n<p>Spikes in <a href=\"https:\/\/www.playthegame.org\/news\/news-articles\/2013\/mega-events-do-not-have-a-trickle-down-effect-on-sports-participation\/\">sport participation<\/a> around major events are usually short-lived. Of more pressing concern is the capacity of sporting success (like that of Barty and the so-called \u201cSpecial Ks\u201d) to attract people from historically marginalised communities as sport participants.<\/p>\n<p>This is especially important in individual sports like tennis where there are significant <a href=\"https:\/\/theconversation.com\/australia-needs-to-make-sport-a-more-equal-playing-field-heres-why-71144\">socio-economic barriers<\/a> related to the cost of training, travel and equipment.<\/p>\n<p>Barty\u2019s middle-Australia background, growing up in the Queensland city of Ipswich, offers encouragement to budding tennis players who don\u2019t go to expensive private schools. She is a key member of the current generation of champion Australian sportswomen, alongside footballer Sam Kerr and cricketer Meg Lanning, who are making major inroads into the male-dominated institution of sport.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"und\" dir=\"ltr\">Yes!!! <a href=\"https:\/\/t.co\/v4aSI7hVgl\">https:\/\/t.co\/v4aSI7hVgl<\/a><\/p>\n<p>&mdash; Dr. Elita Partosoedarso (@elita_parto) <a href=\"https:\/\/twitter.com\/elita_parto\/status\/1487959052965584896?ref_src=twsrc%5Etfw\">January 31, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That she is Indigenous and was photographed after her win with renowned Aboriginal sportswomen Evonne Goolagong Cawley and Cathy Freeman, projects a powerful message that sport is \u2013 or should be \u2013 for all.<\/p>\n<p>Kokkinakis (who has Greek heritage) and Kyrgios (who is half-Greek, half-Malay)<br \/>\nhad materially comfortable upbringings, but their unexpected success is a global projection of Australian multiculturalism.<\/p>\n<p>The wildcard entrants geeing up a raucous crowd also symbolises a wider societal drift away from \u201cstuffed shirt\u201d institutions \u2013 including <a href=\"https:\/\/www.clearinghouseforsport.gov.au\/__data\/assets\/pdf_file\/0017\/840500\/The_Future_of_Australian_Sport_-_Full_Report.pdf\">sport<\/a> \u2013 in favour of freer, less regulated avenues of self-expression.<\/p>\n<figure id=\"attachment_4350\" aria-describedby=\"caption-attachment-4350\" style=\"width: 696px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4350 size-full\" src=\"https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/kokkinakos-kyrgios.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/kokkinakos-kyrgios.jpg 696w, https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/kokkinakos-kyrgios-300x200.jpg 300w, https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/kokkinakos-kyrgios-630x420.jpg 630w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4350\" class=\"wp-caption-text\">Nick Kyrgios, right, and Thanasi Kokkinakis, left, were wild card entrants in the men\u2019s doubles tournament. They won. (Simon Baker\/AP)<\/figcaption><\/figure>\n<h3>A message for sport<\/h3>\n<p>Comparing the divergent public personae of Barty and Kyrgios, their successes perhaps suggest that professional sport as an industry should reconsider the way athletes choose to project themselves. Largely because of commercial sponsorship and endorsement considerations, they have been encouraged to be cautious, scripted and bland.<\/p>\n<p>Many athletes prefer to use their own <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/16184742.2019.1662465?journalCode=resm20\">social media accounts<\/a> to communicate directly with fans, avoiding journalistic scrutiny where possible in favour of self-advertisement.<\/p>\n<p>In their different ways, both Barty and Kyrgios have bucked the trend. Barty has charted her own course through tennis, including dropping out for a while to play cricket. A determinedly unaffected \u201c<a href=\"https:\/\/www.bbc.com\/sport\/tennis\/60171864\">everywoman<\/a>\u201d who sips beer while watching the Australian Football League (AFL), she rarely uses the personal pronoun \u201cI\u201d or talks about herself in the third person. Barty prefers the collective \u201cwe\u201d and constantly praises the large team, including family and friends, around her.<\/p>\n<p>Kyrgios has taken on the \u201cbad boy\u201d image pioneered by the likes of basketballer <a href=\"https:\/\/www.goodreads.com\/book\/show\/13186.Bad_as_I_Wanna_Be\">Dennis Rodman<\/a>. Supremely talented but lacking the discipline of multiple Grand Slam winners such as Barty or Djokovic, he has carved out a niche as a volatile character whom crowds will come to watch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4351 size-full\" src=\"https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/nick-kyrgios.jpg\" alt=\"\" width=\"696\" height=\"464\" srcset=\"https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/nick-kyrgios.jpg 696w, https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/nick-kyrgios-300x200.jpg 300w, https:\/\/idrottsforum.org\/forumbloggen\/wp-content\/uploads\/2022\/02\/nick-kyrgios-630x420.jpg 630w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>He puts on a show involving skilled tennis play, on-court rants and off-court rows. The message here for the <a href=\"https:\/\/www.playthegame.org\/news\/news-articles\/2006\/media-sport-culture-an-education-in-the-politics-of-acquisition\/\">media-sports cultural complex<\/a> is there is room for both types of sport personality in today\u2019s crowded \u201c<a href=\"https:\/\/www.wired.co.uk\/article\/european-super-league-attention-economy\">attention economy<\/a>\u201d.<\/p>\n<p>In being true to themselves, both <a href=\"https:\/\/twitter.com\/databyjosh\/status\/1487373641088385024\">Barty<\/a> and <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-9369999\/Australian-tennis-star-Nick-Kyrgios-opens-mental-health-battle.html\">Kyrgios<\/a> have put their mental health ahead of their sports careers at times.<\/p>\n<p>As fellow tennis player <a href=\"https:\/\/www.womenshealthmag.com\/fitness\/a37169178\/naomi-osaka-mental-health-interview\/\">Naomi Osaka<\/a> has demonstrated, the sport-media machine can swallow and spit out those who do not protect something of themselves from the constant demand to reveal all in public.<\/p>\n<p>Soon the 2022 Australian Open will be in the rear-view mirror, but its lessons for sport and society will remain perpetually in play.<\/p>\n<hr \/>\n<p><em>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/what-the-ash-barty-and-special-k-tennis-triumphs-say-about-australia-and-the-buttoned-up-sport-industry-175993\">original article<\/a>.<\/em><\/p>\n<hr \/>\n<p style=\"text-align: right\"><strong>Copyright \u00a9 David Rowe 2022<\/strong><br \/>\nEmail: <a href=\"mailto:d.rowe@westernsydney.edu.au\">d.rowe@westernsydney.edu.au<\/a><br \/>\nTwitter: <a href=\"https:\/\/twitter.com\/rowe_david\">@rowe_david<\/a><br \/>\nWebsite: <a href=\"https:\/\/westernsydney.edu.au\/ics\/people\/researchers\/david_rowe\">https:\/\/westernsydney.edu.au\/ics\/people\/researchers\/david_rowe<\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>The lead-up to the 2022 Australian Open was dominated by the unvaccinated top-ranked male tennis player Novak Djokovic\u2019s ignominious deportation from Australia. Djokovic\u2019s absence prompted claims this would be an inferior Grand Slam. Enter the contrasting Australian tennis characters of Ash Barty and her supporting cast of Nick Kyrgios and Thanasi Kokkinakis to fill the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4347","post","type-post","status-publish","format-standard","has-post-thumbnail","category-okategoriserade"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" 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