"sport marketing" tag

International Journal of Sport Management and Marketing, Vol. 17, 2017, No. 4/5/6

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. Special issue: The Youth Olympic Games: Management and Legacy

Call for Papers | “Big Data in Sports Marketing: Going for the Gold” | 2018 European Marketing Academy Special Session, The University of Strathclyde, Glasgow, Scotland, May 29–June 1, 2018. Call ends November 29, 2017

The use of analytics to develop a strategic marketing advantage in sports gained widespread acceptance over a decade ago. Today, professional sports teams across the globe employ an army of bright data scientists to assist with everything from setting ticket prices to developing new fan engagement strategies.

Sport Marketing Quarterly, Volume 26, 2017, Issue 3

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.

Call for Papers | “Experimental Research in Sport Consumer Behavior” | Special Issue of Sport Marketing Quarterly. Call ends December 15, 2017

This special issue seeks to: (a) further the theoretical understanding of sport consumers through experimental methods and (b) enhance awareness and appreciation of the benefits of using an experimental approach in sport consumer behavior research.

International Journal of Sport Management and Marketing, Vol. 17, 2017, No. 3

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.

Sport Marketing Quarterly, Volume 26, 2017, Issue 2

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.

International Journal of Sport Management and Marketing Vol. 17, 2017, No. 1/2

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.

Call for Papers | “Critical Issues and Challenges in the Sport Industry of Growing Economies” | Special issue of International Journal of Sports Marketing & Sponsorship. Call ends August 15, 2017

This proposed special issue focuses on the sport industry in countries with a growing economy and sport industry that are located in Africa, Asia, Eastern Europe, and Latin America. It intends to seek contributions that critically examine, debate, and shed light on broad perspectives of sport marketing, sponsorship, and/or business operations in the sport industry of growing economies.

Sport Marketing Quarterly, Volume 26, 2017, Issue 1

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.

Sport Marketing Quarterly, Volume 25, 2016, Issue 4

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.