Sport Marketing Quarterly Volume 22, Number 1, March 2013

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Please note! No abstracts are accessible for this journal.


smqSelling Premium Seating in Today’s Sport Marketplace
Heather J. Lawrence, Ron T. Contorno, and Brandon Steffek

Spectator-Based Brand Equity in Professional Soccer
Rui Biscaia, Abel Correia, Stephen Ross, António Rosado, and João Maroco

The Impact of Game Outcomes on Fantasy Football Participation and National Football League Media Consumption
Brendan Dwyer

Fortune 100 Companies: Insight into Premium Seating Ownership
Peter Titlebaum, Heather Lawrence, Chris Moberg, and Christina Ramos

Departments

A Note from the SMA President
Gregg Bennett

Editor’s Note
Daniel C. Funk

Industry Insider: Greg Downey
Steve McKelvey

Sport Marketing and the Law
New FTC Guides Impact Use of Social Media for Companies and Athlete Endorsers
Steve McKelvey and James T. Masteralexis

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