Sport, Business and Management: An International Journal Volume 3, Issue 3

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sbmFan involvement in a professional sport team’s decision making
Authors: Craig G. Hyatt, William A. Sutton, William M. Foster, Dylan McConnell
Article Type: General review
Keywords: Attendance, Fans, Fantasy sport, Professional sport, Sport fans, Sport video games, Sporting events, Sports, Technology
Page Numbers: 189 – 204
Year: 2013


Professional football clubs and corporate social responsibility
Authors: Jens Blumrodt, Michel Desbordes, Dominique Bodin
Article Type: Research paper
Keywords: Brand image, CSR, Customer-based brand equity, Football, Professional football clubs, Social responsibility, Sport entertainment, Strategic brand management
Page Numbers: 205 – 225
Year: 2013


Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors
Authors: Luke L. Mao, James J. Zhang
Article Type: Research paper
Keywords: Attitudes, Branding, Brands, Emotion, Involvement, Olympic Games, Sponsorship
Page Numbers: 226 – 245
Year: 2013


Assets and obstacles: an analysis of OUA hockey from the coaches’ perspective
Authors: Chris R. Chard, Craig Hyatt, William M. Foster
Article Type: Research paper
Keywords: Assets, Canada, Coaching, Management, OUA hockey, Value dynamics
Page Numbers: 246 – 259
Year: 2013


Australian Football League: “home advantage”, “umpire bias” or both?
Authors: John Watson
Article Type: Research paper
Keywords: Australia, Football, Home advantage, Team ability, Umpire bias
Page Numbers: 176 – 188
Year: 2013

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