Journal of Brand Strategy Volume 4, Number 2, Augusti 2015

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jbs-dsSurvival of the fittest: Using social media to thrive in the 21st century
Meg Bear, Group Vice President, Oracle Social Cloud

Maximising results with data-driven financial marketing strategies
Tony Rizzo, General Manager and Creative Director, Marquis

Six key principles for identifying and ensuring success in marketing channels
Heather Oldani, Executive Vice Presdient Corporate Affairs, Edelman

Social media rewired
Jacques Bughin, Senior Partner and Director, McKinsey

Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio
Joanna Seddon, President, Global Brand Consulting, OgilvyRED

Sustainable sourcing to innovate a private brand
Janice Neitzel, CEO and Principal, Sustainable Solutions Group

Reading between the lines: Uncovering customer insights to deliver exceptional experiences
Gaynor Strachan Chun, CEO, Dr. M.A. Greenstein, Founder, Sarah E. Kornfeld, Executive Producer, Cultural Curator, SM+ART

Building a global brand with corporate e-learning: Challenges, solutions and best practices for international businesses
Kristen Giovanis, CEO, KJ International Resources

Brand credibility measurement: A new measure for brand equity/brand value: Part 1
Bill Haig, PhD, Owner, Haig Branding

Book review: Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals by Damaris Valero
Stacy Jones, CEO, Hollywood Branded Inc

Book review: B®and Psychology: Consumer Perceptions, Corporate Reputations by Jonathan Gabay
Mario Nacinovich, Managing Partner and Jennifer Barrett, Director, Axon Communications

Book review: Creating Value, the Theory and Practice of Marketing Semiotics Research by Laura R. Oswald
Randall Rozin, Global Director, Dow Corning

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