International Journal of Sports Marketing & Sponsorship Vol 16, No. 4, July 2015

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ijsms-dsPaper 1
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA Champions League Final
Ricard W. Jensen, Montclair State University, USA
Yam B. Limbu, Montclair State University, USA
Yasha Spong, zample, USA

Paper 2
Is violence used to promote Mixed Martial Arts?
T. Christopher Greenwell, University of Louisville, USA
Dustin Thorn, Coastal Carolina University, USA
Jason Simmons, University of Cincinnati, USA

Paper 3
Intangible and tangible value: brand equity benefits associated with collegiate athletics
Carl S. Bozman, Gonzaga University, USA
Daniel Friesner, North Dakota State University, USA
Matthew Q. Mcpherson, Gonzaga University, USA

Paper 4
Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon
Haiyan Huang, Shanghai University of Sport, China
Luke Lunhua Mao, University of New Mexico, USA
Junqi Wang, University of Georgia, USA

Paper 5
Segmenting the spectators of national team sports: the case of a pre-competition match
Christopher Hautbois, University of Paris-Sud, France
Patrick Bouchet, University of Burgundy, France

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