Student Research
How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use
Yuan Wang, Shuhua Zhou
Industry Interviews
Interview With Tina Barnes-Budd, Senior Director of Social Media Marketing and Communication, the Ladies Professional Golf Association (LPGA)
Wonyul Bae
Interview With Josh Rawitch, Senior Vice President of Communications, Arizona Diamondbacks (Major League Baseball)
Paul M. Pedersen
Original Research
#NBCfail: Thematic Analysis of Media and Public Discourse Surrounding Editing of Russia’s Olympic Gymnastics Fall
Jensen Moore, Ashley Hesson, Khristen Jones
The Meaning of Sport: Sociolinguistic Analysis of Sport and Energy Drink Brands’ Advertising Messages
Jung Woo Lee
“It Makes Me Feel Like I Am an Important Part of This Team”: An Exploratory Study of Coach Confirmation
Gregory A. Cranmer, Maria Brann
Why We Retweet: Factors Influencing Intentions to Share Sport News on Twitter
Jan Boehmer, Edson C. Tandoc, Jr.
Case Studies
Gainline Africa: A Case Study of Sport-for-Development Organizations and the Role of Organizational Relationship Building via Social Media
Marion E. Hambrick, Per G. Svensson
Book Reviews
Review of Life Story Research in Sport: Understanding the Experiences of Elite and Professional Athletes Through Narrative
Cassandra Coble
Review of Sport, Racism, and Social Media
Joyce O. Olushola
